{"id":442,"date":"2023-08-04T19:35:03","date_gmt":"2023-08-04T18:35:03","guid":{"rendered":"https:\/\/www.lcjmiller.com\/?p=442"},"modified":"2023-08-15T15:06:04","modified_gmt":"2023-08-15T14:06:04","slug":"stories-untold-productions","status":"publish","type":"post","link":"https:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/","title":{"rendered":"Stories Untold Productions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"442\" class=\"elementor elementor-442\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc56a48 e-con-boxed e-flex e-con\" data-id=\"cc56a48\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e56310 elementor-widget elementor-widget-heading\" data-id=\"4e56310\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Stories Untold Productions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812d9c3 elementor-widget elementor-widget-text-editor\" data-id=\"812d9c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">Stories Untold Productions is an award-winning independent theatre production company based in Edinburgh.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">For this project, I redesigned their website, brand identity, and functionality. I conducted user research, designed the user experiences and user interface on Figma and developed the website using Squarespace.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8f189e e-con-boxed e-flex e-con\" data-id=\"b8f189e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3da745 elementor-widget elementor-widget-image\" data-id=\"e3da745\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2500\" src=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo.png\" class=\"attachment-full size-full wp-image-448\" alt=\"\" srcset=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo.png 4000w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo-300x188.png 300w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo-1024x640.png 1024w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo-768x480.png 768w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo-1536x960.png 1536w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo-2048x1280.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-507fb03 e-con-boxed e-flex e-con\" data-id=\"507fb03\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b69788b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b69788b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b428196 e-con-boxed e-flex e-con\" data-id=\"7b428196\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10dfffb2 e-con-full e-flex e-con\" data-id=\"10dfffb2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-423a24c4 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"423a24c4\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Overview&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.lcjmiller.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-animated-headline.min.css\">\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Project<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Overview<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740cb05f e-con-full e-flex e-con\" data-id=\"740cb05f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a77a864 elementor-widget elementor-widget-text-editor\" data-id=\"7a77a864\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>The Task<\/h1><p class=\"p1\">As part of their efforts to reach a wider audience and promote their services and shows effectively, they decided to revamp their website&#8217;s User Experience (UX) and User Interface (UI) design. The goal was to create an engaging and visually appealing platform that highlights the essence of their brand and showcases their productions to various target audiences. The design process was be executed using Figma, a collaborative design tool.\u00a0<\/p><p>\u00a0<\/p><h1>The Client<\/h1><p class=\"p1\">Stories Untold are professionals in the theatre production industry, developing, promoting and consulting on groundbreaking projects that shine a light on the unheard fringes in the creative industries.<\/p><p class=\"p1\" style=\"text-align: center;\">&#8220;<strong>We believe that marginalised voices and subjects shouldn\u2019t be relegated to the fringes. We want to take up space for the unseen, <\/strong><span class=\"sqsrte-text-highlight\" data-text-attribute-id=\"b4cde194-c6de-4378-a190-a5e4f0c80fc7\"><span class=\"sqsrte-text-color--custom\"><strong>talk about the unspoken<\/strong><\/span><\/span> <strong>and <\/strong><span class=\"sqsrte-text-highlight\" data-text-attribute-id=\"b7a482f1-a309-497d-8a4a-9f647d016c1c\"><span class=\"sqsrte-text-color--custom\"><strong>amplify the unheard<\/strong><\/span><\/span><strong>.&#8221;\u00a0<\/strong><\/p><p>There is a big focus on making the website accessible and functional to all users, and t<span class=\"s2\">ailoring the user experience to accommodate different types of visitors, such as potential clients, theatre enthusiasts, and industry professionals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a70b18 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a70b18\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fb0bb8 e-con-boxed e-flex e-con\" data-id=\"1fb0bb8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c601c8e elementor-widget elementor-widget-heading\" data-id=\"c601c8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8121c8 e-con-boxed e-flex e-con\" data-id=\"e8121c8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fcb8190 e-con-full e-flex e-con\" data-id=\"fcb8190\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f5fcb elementor-widget elementor-widget-image\" data-id=\"e2f5fcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"406\" src=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-19.11.20.png\" class=\"attachment-large size-large wp-image-451\" alt=\"\" srcset=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-19.11.20.png 662w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-19.11.20-300x184.png 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1308a80 e-con-full e-flex e-con\" data-id=\"1308a80\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6f1f4 elementor-widget elementor-widget-image\" data-id=\"5d6f1f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"345\" src=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-18.18.20-1024x441.png\" class=\"attachment-large size-large wp-image-450\" alt=\"\" srcset=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-18.18.20-1024x441.png 1024w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-18.18.20-300x129.png 300w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-18.18.20-768x331.png 768w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-04-at-18.18.20.png 1364w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b07981 e-con-boxed e-flex e-con\" data-id=\"6b07981\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56eec5 elementor-widget elementor-widget-image\" data-id=\"f56eec5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"3508\" src=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/PersonaBriefCori_SU.png\" class=\"attachment-full size-full wp-image-449\" alt=\"\" srcset=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/PersonaBriefCori_SU.png 6000w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/PersonaBriefCori_SU-300x175.png 300w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/PersonaBriefCori_SU-1024x599.png 1024w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/PersonaBriefCori_SU-768x449.png 768w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/PersonaBriefCori_SU-1536x898.png 1536w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/PersonaBriefCori_SU-2048x1197.png 2048w\" sizes=\"auto, (max-width: 6000px) 100vw, 6000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8fc36 elementor-widget elementor-widget-text-editor\" data-id=\"3d8fc36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the initial stages of the project, comprehensive user research was conducted to gain valuable insights into the preferences and needs of the target audience, which included clients, theatre enthusiasts, and industry professionals. I conducted a series of in-depth discussions with my client and theatre goers, to understand their motivations, behaviours, and pain points. These research efforts unveiled a strong desire among theatre enthusiasts for a platform that not only showcased diverse and LGBTQ+ friendly shows but also provided a seamless ticket booking experience. Industry professionals emphasised the importance of showcasing reviews and plenty of imagery and video. Additionally, potential clients highlighted their interest in a portfolio showcasing the theatre company&#8217;s successful past projects. Insights from this research significantly informed the subsequent UX design, ensuring that the website catered effectively to the unique needs of each user group.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbdfecb e-con-boxed e-flex e-con\" data-id=\"fbdfecb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37e96f3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37e96f3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd4c76c e-con-boxed e-flex e-con\" data-id=\"bd4c76c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a781b elementor-widget elementor-widget-heading\" data-id=\"d3a781b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wireframes and Prototyping<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8490e elementor-widget elementor-widget-image\" data-id=\"1c8490e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"526\" src=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-15-at-14.15.26-1024x673.png\" class=\"attachment-large size-large wp-image-480\" alt=\"\" srcset=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-15-at-14.15.26-1024x673.png 1024w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-15-at-14.15.26-300x197.png 300w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-15-at-14.15.26-768x504.png 768w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-15-at-14.15.26-1536x1009.png 1536w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-15-at-14.15.26.png 1882w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d5234 elementor-widget elementor-widget-text-editor\" data-id=\"e3d5234\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Wireframes and prototypes played a crucial role in turning user research insights into real design ideas. Wireframes acted as a rough sketch, showing how things like show listings, ticket purchases and videos\/images would be placed on the site. These low fidelity wireframes helped me to visualise how the website would flow, making it easy for different users \u2013 potential clients, theatre fans, and industry professionals \u2013 to find what they need. From there, I created interactions and a prototype of how the website and mobile website would function. I used the interactive demos to test and improve how users would navigate and use the site. This step-by-step process helped me to refine the design, making sure that users would have a smooth and engaging experience.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eec236 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5eec236\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b22aa99 e-con-boxed e-flex e-con\" data-id=\"b22aa99\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08e425a elementor-widget elementor-widget-heading\" data-id=\"08e425a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design and Styles<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779256 elementor-widget elementor-widget-image\" data-id=\"5779256\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3508\" height=\"2480\" src=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/moodboard.png\" class=\"attachment-full size-full wp-image-452\" alt=\"\" srcset=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/moodboard.png 3508w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/moodboard-300x212.png 300w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/moodboard-1024x724.png 1024w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/moodboard-768x543.png 768w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/moodboard-1536x1086.png 1536w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/moodboard-2048x1448.png 2048w\" sizes=\"auto, (max-width: 3508px) 100vw, 3508px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5490a21 elementor-widget elementor-widget-text-editor\" data-id=\"5490a21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">After plenty of discussions with my client, I then delved into the exciting process of creating a mood board and conducting thorough research on similar competitors. I sought inspiration from a range of sources, gathering images, colours, fonts and styles that I felt resonated with the essence of storytelling and stage magic. Initially I went bold with serif fonts and gradients, however, the client was looking for a more straightforward and easy to read font. The decision to embrace bright and bold colours, particularly shades of pink, blue, and purple, stemmed from a desire to mirror the spirit of the captivating shows produced by Stories Untold. Each hue was carefully chosen to represent the vibrancy, depth, and intrigue inherent in their narratives. The colours are used sparingly across the website, so as not to overshadow the beautiful photography and videos throughout the website.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d979c3a e-con-boxed e-flex e-con\" data-id=\"d979c3a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afdf9f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"afdf9f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44061f elementor-widget elementor-widget-heading\" data-id=\"e44061f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Final Product<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185bc27 elementor-widget elementor-widget-image\" data-id=\"185bc27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2800\" src=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/StoriesUntoldMobileMockUp.png\" class=\"attachment-full size-full wp-image-453\" alt=\"\" srcset=\"https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/StoriesUntoldMobileMockUp.png 3500w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/StoriesUntoldMobileMockUp-300x240.png 300w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/StoriesUntoldMobileMockUp-1024x819.png 1024w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/StoriesUntoldMobileMockUp-768x614.png 768w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/StoriesUntoldMobileMockUp-1536x1229.png 1536w, https:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/StoriesUntoldMobileMockUp-2048x1638.png 2048w\" sizes=\"auto, (max-width: 3500px) 100vw, 3500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-437afd0 e-con-boxed e-flex e-con\" data-id=\"437afd0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e923a4 elementor-widget elementor-widget-text-editor\" data-id=\"4e923a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In summary, I was able to successfully achieve all of my objectives, with a few changes along the way from client consultation, I was able to launch the brand new website in time for the &#8216;Fringe Festival 2023&#8217;.&nbsp; My client has highlighted that traffic has risen tenfold since its launch and customers are already booking tickets through the site as well as enquiring about their services.&nbsp;<\/p>\n<p>Reflecting on this project I was able to deliver a much more intuitive and streamlined website that is fit for purpose and appeals to their target audience effectively. I feel the design reflects the company ethos and is bold, bright and is in-keeping with the productions that &#8216;Stories Untold&#8217; produce.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4902faf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4902faf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.storiesuntoldproductions.com\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit the website<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stories Untold Productions Stories Untold Productions is an award-winning independent theatre production company based in Edinburgh. For this project, I redesigned their website, brand identity, and functionality. I conducted user research, designed the user experiences and user interface on Figma and developed the website using Squarespace. Project Overview The Task As part of their efforts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stories Untold Productions - lcjmiller.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stories Untold Productions - lcjmiller.com\" \/>\n<meta property=\"og:description\" content=\"Stories Untold Productions Stories Untold Productions is an award-winning independent theatre production company based in Edinburgh. For this project, I redesigned their website, brand identity, and functionality. I conducted user research, designed the user experiences and user interface on Figma and developed the website using Squarespace. Project Overview The Task As part of their efforts [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/\" \/>\n<meta property=\"og:site_name\" content=\"lcjmiller.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-04T18:35:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T14:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.lcjmiller.com\/wp-content\/uploads\/2023\/08\/storiesuntold-mockups-cover-photo-1024x640.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lmiller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lmiller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/\"},\"author\":{\"name\":\"lmiller\",\"@id\":\"http:\/\/www.lcjmiller.com\/#\/schema\/person\/b042571a56f9de9af7ca71511565354e\"},\"headline\":\"Stories Untold Productions\",\"datePublished\":\"2023-08-04T18:35:03+00:00\",\"dateModified\":\"2023-08-15T14:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/\"},\"wordCount\":758,\"publisher\":{\"@id\":\"http:\/\/www.lcjmiller.com\/#organization\"},\"articleSection\":[\"UX\/UI Design\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/\",\"url\":\"http:\/\/www.lcjmiller.com\/index.php\/2023\/08\/04\/stories-untold-productions\/\",\"name\":\"Stories Untold Productions - 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