Pacitti Jones Redesign
The objective of this real estate agency website redesign is to create a user-centric and accessible online platform that enables visitors to easily search for properties, access relevant information, and engage with the agency’s services. Additionally, the website should prominently feature a section that effectively promotes the agencies legal services.
- Ensure compliance with accessibility standards to provide an inclusive experience for users with disabilities, allowing them to access all website features and content easily.
- Simplify the property search process with intuitive search filters, interactive maps, and sorting options, making it easy for users to find properties that meet their specific requirements.
- Provide comprehensive and well-organised property listings that include high-quality images, detailed descriptions, key features, pricing, and contact information to facilitate informed decision-making.
- Improve website navigation by implementing a clear and intuitive menu structure, allowing users to easily find property listings, information about legal services, contact details, and other relevant sections.
- Develop a dedicated section that effectively advertises the agency’s legal services, highlighting their expertise, benefits, and unique selling points, ensuring high visibility and easy access for users.
- Ensure the website is fully responsive and optimised for various devices, including desktops, laptops, tablets, and smartphones, providing a consistent and user-friendly experience across all platforms.
- Implement clear and easily accessible contact information and inquiry forms, allowing users to connect with the agency and receive timely assistance.
- Showcase client testimonials, case studies, and certifications to build trust and credibility, assuring potential clients of the agency’s professionalism and expertise in both real estate and legal services.
- Accessible Design: Incorporate accessibility best practices, such as alternative text for images, proper heading structure, keyboard navigation, and color contrast, ensuring an inclusive user experience.
- Advanced Property Search: Integrate advanced search filters, including location, property type, price range, and specific amenities, allowing users to refine their search results based on their preferences.
- Property Comparison: Enable users to compare multiple properties side by side, highlighting key details, features, and pricing, facilitating decision-making.
- Legal Services Section: Create a dedicated section that showcases the agency’s legal services, including clear descriptions, service offerings, benefits, and contact details for consultation or inquiries.
- Interactive Maps: Integrate interactive maps to provide a visual representation of property locations, nearby amenities, and transportation options, enhancing the user’s understanding of the property’s surroundings.
- Mortgage Calculator: Include a mortgage calculator tool that allows users to estimate monthly payments based on property price, down payment, interest rate, and loan term, providing valuable financial insights.
- Request Legal Consultation: Implement a user-friendly form or call-to-action that allows visitors to easily request a legal consultation or seek assistance, streamlining the process of engaging the agency’s legal services.
- Responsive Contact Options: Provide visible and easily accessible contact information, including phone numbers, email addresses, and social media links, enabling users to connect with the agency through their preferred communication channels.
My Research
Target Audience
The target audience for the real estate agency website includes potential property buyers, sellers, renters, and individuals seeking legal services related to real estate transactions. The primary stakeholders are individuals or families in search of residential or commercial properties, as well as those requiring legal assistance in real estate matters and looking for Wills and family law.
Overall Goal
By considering the target audience, website redesign goals, key features, and competitors, this UX design brief provides a framework for creating a user-friendly and accessible real estate agency website that effectively promotes both property listings and legal services, fostering a seamless and informative user experience.
Outcomes
The website was redesigned successfully and I achieved my goals of enhancing accessibility, improving user experience, and effectively promoting the agency’s legal services. The implementation of accessibility features ensured an inclusive experience for all users, while the streamlined property search and informative listings facilitated easy property exploration. The prominently featured legal services section attracted user attention, resulting in increased inquiries and engagement. With a responsive design and intuitive navigation, the website provided a seamless experience across devices. The website’s success was further supported by the incorporation of analytics, enabling data-driven decisions and continuous improvement.
